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PRESS RELEASE
Natural Baby Care Now As Easy As
ABC, Arbonne Baby Care
ABC Answers Consumer Demand For 
A More Natural Approach To Baby Care
by Michelle Cain
FEBRUARY 21, 2000 -- Arbonne International, know for its pure Swiss skin care products based on all natural, botanical principals, announces the release of ABC, Arbonne Baby Care. A strong health-oriented company, Arbonne has created a pure, natural product line specifically developed for a baby’s delicate and sensitive skin without the use of chemicals, crude oil by-products, animal by-products or other harsh ingredients.  ABC, formulated, in Switzerland with innovative, gentle and safe ingredients incorporates herbs and botanicals that protect the natural equilibrium of a baby’s skin, while maintaining the correct moisture balance. 

The ABC product line consists of four pediatrician tested products - Body oil, Herbal Diaper Rash Ointment, Hair and Body Wash, and Body Lotion.  ABC ingredients contain only essential oils such as macadamia nut, kukui, safflower, and avocado oils, avoiding mineral oil which is petroleum-based and thus a product of black crude oil.  Passionflower fruit, aloe vera and algae extracts are a few of the botanicals used to help moisturize baby’s skin. ABC contains no dyes or chemical fragrances, Arbonne turned to the essences of lemon, orange blossom and cedarwood as an alternative.  Label-reading parents can now utilize nature’s solution to soothe inflamed, irritated skin with the use of mugwart, linden, chamomile, and honeysuckle extracts. Based on the same principals that propelled the success of Arbonne’s premium skin care products, ABC is:

Pediatrician tested
Hypoallergenic, pH correct
Non sensitizing, non-irritating
No animal products or by-products
Never tested on animals
No Mineral Oil or SD40 alcohols
No dyes or chemical fragrances
ABC Body Oil
-Softens, moistures and protects baby’s delicate skin
-Relieves dry chapped skin and reduces redness and irritation
-Adds replenishing layer with antioxidants that protect against environmental factors
-Helps relieve the effects of cradle cap

ABC Herbal Diaper Rash Ointment
-Herbal-based, water repelling ointment helps prevent diaper rash
-Medicated to relieve dry, sore and chapped skin
-Anti-inflammatory eases the discomfort of diaper rash
-Excellent for minor burns, cuts, scrapes, and sunburns

ABC Hair and Body Wash
-Gentle tear-free, ultra mild cleanser formulated for a baby’s delicate skin and hair
-Moisturizes while cleansing by replacing the natural oils of the skin and hair
-Antioxidants work to protect skin and hair form environmental factors
-Innovative cleansing agents protect the natural equilibrium and the beneficial cells of the skin

ABC Body Lotion
-Gentle lotion moistures, conditions and soothes delicate skin
-Natural moistures reduce redness and irritation
-Antioxidants protect skin 

About Arbonne International
Arbonne began in Switzerland in 1980 where the company’s founder, Peter Morck, together with a group of leading bio-chemists, biologists and herbalists developed skin care products that are unparalleled in quality and effectiveness. Arbonne’s products are the result of continuous research and precise blending at the Arbonne Institute of Research and Development (AIRD) in Switzerland.  Arbonne’s pure, safe and beneficial products work synergistically to improve the health and vitality of your skin.  Arbonne products exist to provide the natural choice in skin care. 
(ABC Product and Screen Shots available upon request)